Many traditional auto dealers have embraced e-commerce to enhance the buying experience and grow revenue. Customers can choose to complete the entire purchase process online, in the store, or some combination of the two.ĬarMax, with its nationwide footprint, also has a larger inventory and is able to offer customers more flexibility and options throughout the sales process than Carvana.ĬarMax is not the only competition Carvana faces. Unlike Carvana, CarMax is able to reach various customer groups with its omnichannel model. According to the Millennial Mobile Car Shopping Report, 96% of millennials say it is important to test drive a vehicle before driving.
While physical stores can create a costly drag on traditional retailers’ operations, car dealerships benefit greatly from physical locations. E-commerce Is Not A Sustainable Advantage
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